Honeycomm

ABOUT THE PROJECT

HoneyComm, a digital affiliate marketing platform, connects wholesalers of FDA-approved supplements with resellers who can customize and market these products under their own branding. As the Lead UI/UX Designer, I spearheaded the redesign of HoneyComm’s backend system to integrate advanced AI features, streamline product management, and enhance omni-channel usability for resellers. The project aimed to enable users to seamlessly create and sell products through platforms like Shopify, Amazon, and eBay while maintaining an intuitive and approachable user experience for individuals with varying levels of e-commerce expertise.

ROLE

Lead UI/UX Designer

TIMELINE

8 Months

Challenges

  • AI Integration: Introducing AI-driven tools, such as automated product descriptions and label designs, while maintaining user trust and simplicity
  • Simplified Navigation: Designing an intuitive interface for users with minimal e-commerce experience without overwhelming them with technical complexity
  • Customization vs. Usability: Allowing extensive product branding and description customization without compromising on simplicity or usability
  • Omni-Channel Consistency: Ensuring seamless synchronization of product data across multiple third-party platforms like Shopify, Amazon, and eBay
  • Scalability: Developing a backend design that could accommodate future growth and feature additions without sacrificing usability

Approach

  1. User-Centered Research
    • Conducted interviews and surveys with existing users to identify pain points in the backend interface, especially for those new to digital marketing
    • Created user personas to represent a spectrum of technical skills, from novice entrepreneurs to experienced e-commerce professionals
    • Mapped user journeys to pinpoint friction points and highlight opportunities to improve workflows and navigation
    • Analyzed competitive platforms to identify industry benchmarks and unique differentiators for AI tools and backend customization
  2. Prototyping & Testing
    • Designed low-fidelity wireframes to establish core navigation flows and gather early stakeholder feedback
    • Created high-fidelity prototypes that showcased AI tools, branding customization features, and backend functionalities for usability testing
    • Conducted usability testing to refine workflows, ensuring the platform was approachable and efficient for all user groups
  3. AI Feature Design
    • Introduced AI-driven tools that assisted users in generating professional-grade product descriptions tailored to their target audience
    • Designed interfaces that made AI tools accessible and intuitive, even for users with no prior experience with AI technology
  4. Cross-Functional Collaboration
    • Partnered with engineers to implement AI features while optimizing system performance and responsiveness
    • Worked with branding specialists to design an optional “local designer” feature, connecting users with professional designers for custom branding support
    • Collaborated with product managers to prioritize features that aligned with HoneyComm’s business goals and user needs
  5. Design and Development Enhancements
    • Backend Customization: Designed a modular system enabling users to create product collections, bundles, and pricing structures
    • Omni-Channel Integration: Implemented seamless data synchronization between HoneyComm’s backend and third-party platforms, allowing real-time updates across all sales channels
    • Achievement Badges: Added achievement badges to encourage user engagement and progression through the platform’s setup process
    • Support Systems: Enhanced the FAQ section and live chat interface, providing users with immediate answers to common questions and access to support teams

Results

  • Increased User Adoption: Streamlined workflows and intuitive design led to increased new user registrations within six months post-launch
  • Enhanced Efficiency: AI-driven tools and automated workflows reduced the time spent customizing and syncing products across platforms
  • Improved User Engagement: Achievement badges and clear navigation pathways encouraged more users to complete the full platform setup
  • Omni-Channel Consistency: Improved synchronization accuracy across third-party platforms minimized disruptions for resellers
  • Scalability: The modular design laid a strong foundation for future feature expansions, ensuring the platform could adapt to growing user needs

KEY TAKEAWAYS

  • AI Integration with Accessibility: Successfully incorporated AI tools that enhanced user workflows while remaining approachable for all skill levels
  • User-Driven Design: Research, usability testing, and iterative feedback were instrumental in crafting a platform that resonated with diverse user segments
  • Cross-Functional Collaboration: Aligning with engineers, product managers, and branding specialists ensured the solution met both user needs and business objectives
  • Future-Proof Design: The modular system enabled scalability, allowing for the seamless addition of features and adaptability to changing user requirements
  • Omni-Channel Consistency: Streamlined data synchronization across platforms enhanced operational efficiency and user satisfaction

Let’s Connect!

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