Sport Chek x Pinterest
ABOUT THE PROJECT
As a Front-End Developer, I collaborated with a cross-functional team to execute a Sport Chek holiday campaign in partnership with Pinterest. The project aimed to create an interactive and engaging experience by linking Pinterest ads to a Sport Chek holiday gift guide, which directed users to the main Sport Chek website. The campaign served as a bridge between targeted social media engagement and Sport Chek’s broader e-commerce ecosystem.
ROLE
Front-End Developer
TIMELINE
4 Weeks
Challenges
- Tight Timeline: Delivering the website within a fast approaching deadline demanded streamlined workflows and clear communication across teams
- New Technology: Adapting quickly to Vue.js, a JavaScript framework new to myself, while maintaining productivity
- Component-Based Development: Learning and applying new methods for creating reusable components to improve scalability and efficiency
- Cross-Team Collaboration: Aligning developers, project managers, designers, and other stakeholders to ensure a cohesive and functional final product
Approach
- Agile Development
- Adopted Scrum methodology to manage sprints, prioritize tasks, and maintain progress under tight deadlines
- Utilized GitLab for version control and team collaboration, ensuring efficient code management, smooth integration, and rapid deployment
- Collaborative Work Environment
- Collaborated closely with UX/UI designers, graphic designers, and project managers to ensure consistency in design and functionality
- Maintained open communication to adapt designs and features as new requirements emerged
- Vue.js and Component Based Design
- Leveraged Vue.js to create a scalable, responsive web interface tailored to the campaign’s requirements
- Focused on creating reusable components to streamline development and maintain a clean codebase
- Iterative Testing and Optimization
- Conducted regular testing to ensure the website functioned smoothly across devices and platforms
- Incorporated feedback from stakeholders to fine-tune the user interface and overall experience
- Design and Development Process
- Developed the holiday gift guide landing page, ensuring seamless integration with Pinterest ads
- Created a responsive design optimized for both mobile and desktop users to maximize accessibility
- Ensured the website met performance benchmarks to handle increased traffic driven by the campaign
Results
- Increased User Engagement: The holiday gift guide landing page attracted a significant uptick in traffic, driven by engaging ad content and a responsive design
- Enhanced Brand Visibility: The campaign strengthened Sport Chek’s presence on Pinterest, positioning the brand as a top choice for holiday shoppers
- Efficient Workflow: Adopting Vue.js and GitLab allowed the team to deploy a robust and responsive website under a tight deadline“
- Improved Conversion Funnel: By linking Pinterest ads directly to a tailored holiday gift guide, the campaign streamlined the user journey, improving the click-through and conversion rates
- Scalable Development Practices: The use of reusable Vue.js components laid the groundwork for scalability in future campaigns, ensuring consistent and efficient development processes
KEY TAKEAWAYS
- Adaptability to New Technology: Quick adoption of Vue.js enabled the team to build a scalable and responsive web interface despite initial unfamiliarity
- Streamlined Collaboration: Open communication and strong teamwork across designers, developers, and project managers were essential for meeting tight deadlines and evolving requirements
- Agile Methodologies Drive Efficiency: Scrum methodology and efficient version control tools like GitLab were pivotal in managing sprints and delivering on time
- Scalable Component Design: Developing reusable components not only expedited the current project but also created a foundation for future scalability and efficiency
- Optimized User Journeys: By connecting Pinterest ads to a tailored holiday gift guide, the campaign improved the customer journey, leading to better engagement and conversions
Let’s Connect!
Have a project in mind or just want to say hi?
I’d love to connect! Feel free to reach out to me on LinkedIn or drop me an email.